Writing a book marketing plan

I’ve been working on synopses since yesterday for a surprise project that appeared on my radar a few days ago. I’ll post more about it later, but let’s just say it’s pretty exciting.

Along with multiple synopses (which I have decided to begin calling “bilgesnipes” because they are repulsive and trample everything in their path … shout out to Thor from Avengers), I also needed to provide a marketing plan. A marketing plan? Well … if you ask me for a marketing plan to sell plumbing, heating and pipe-joining products, I could help you. But an effective marketing plan for a book?

Well, yes, I’ve thought about it. And, yes, I have written one (unsuccessfully in the past). But now that I’ve been in marketing for a while, I thought maybe taking another stab at it might be fun. So I did some research, and I found this helpful website.

I actually thought this great. I mean, it presents everything I pretty much already knew about marketing, but it’s clear and concise enough to apply to a manuscript or a short story or anything else you’re trying to sell.

Just thought I’d share. Because (maybe this is just me) I can sell someone else’s work all day long, but when it comes to promoting my own work, I can never think of anything good enough to say.

A.C. Williams

Amy Williams left a lucrative career in marketing to write novels about space cowboys, clumsy church secretaries, American samurai, and alternate dimensions. Along the way, she also discovered a passion for teaching other creative professionals how to use technology to make life easier. Through video instruction or one-on-one coaching, she teaches software, blogging, basic graphic design, and many other useful skills that help creative entrepreneurs get stuff done minus the frustration.

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