When I was young, my family went on vacation to Mt. Rushmore. One of the most vivid memories I have of that trip isn’t the national parks or the sights or the historic landmarks. What I remember best is a tourist trap that we stopped at.
Seriously, the marketing people at this place did their jobs admirably. There were signs everywhere along the road. Literally everywhere. Every sign promoted some amazing feature of this tourist stop, and there were so many signs I couldn’t help but expect that what we’d see when we stopped would be awesome!
Well, I wouldn’t say it was awesome. It was probably okay. The world’s largest jackrabbit was a stiff stuffed monstrosity that didn’t impress me much, and I remember being disappointed. I had expected something phenomenal because that’s what all the signs promised, but all I found was a cheap knockoff.
Today’s verses are 1 John 2:15-16.
Do not love this world nor the things it offers you, for when you love the world, you do not have the love of the Father in you. For the world offers only a craving for physical pleasure, a craving for everything we see, and pride in our achievements and possessions. These are not from the Father, but are from this world.
Isn’t it funny how our culture convinces us that certain achievements or possessions will satisfy us? We are taught that graduating from college and landing a high-paying job or hooking a handsome husband will eliminate all our future problems. If you ask the world what will make you happy, the world will tell you to do what feels good.
Want to know the truth? That’s a bunch of baloney.
You can have all the money in the world and be miserable. You can be married to the best-looking guy or gal in the universe and still be lonely. You can be the most influential person on the planet and still be powerless. The world offers only a craving, and cravings are empty, bottomless desires that nothing can satiate.
But what God offers isn’t a craving. God offers abundant life, true perspective, and real peace. If you ask God what will make you happy, He’ll point to Himself. He is the well that never runs dry, the bread and fishes that can feed everyone, and the only One powerful enough to save us. He’s the only answer that can fill the gaping hole in our souls.
So drive on past that tourist trap. Skip the high-calorie dessert. Your time is too important to waste on meaningless distractions.
Today, when the world is trying to get your attention with cheap tricks and exaggerated thrills, remember that all the world can offer you is a craving for more, more, more. The world will tempt you with empty promises that sound like great ideas, but only what God offers—unconditional love, forgiveness, help, and mercy–can truly satisfy the longing in your heart.